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CREATE YOUR INNER GLÓ

– A first. At least in Iceland!

CREATE YOUR INNER GLÓ

– A first. At least in Iceland!

Agency
Hvíta húsið

Client

Gló

Date
March, 2017

Services
Art Direction

Music
Stop Wait Go, Aron Ísak

Directors
Helgi & Hörður

Client
Arion Banki

Date
March, 2016

Services
Art Direction, Branding

Production
Purkur

This whole campaign started off as a pitch for a potential new client – Gló. The health restaurant chain wanted to update the brand and a new campaign to introduce it to the public.

The concept was to show people who have found things in life that give them happiness and makes them glow inside and out, and encouraging people to create their inner glow (Gló). We found people who don’t necessarily have mainstream interests. Like drag queens, even though they are well accepted in Icelandic society it still requires courage and that is very inspirational.

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Follow-up 
campaign

In the weeks following the launch, we made a few smaller videos featuring more people that had "found their glow". We interviewed them, asking them what it feels like to do something that makes you "feel glow".

Ari Bragi – Sprinting

Rúna Björk – Motorcycles

Agnes Helga – Bicycling

Gógó Starr – Drag

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© 2018 DAGNÝ SNORRADÓTTIR