SAVING MONEY IS
– So why not save your confirmation money?
Arion bank wanted to create marketing material for an indexed savings account for children that offers the highest interest rate of all their general deposit accounts (Framtíðarreikningur). Focusing on parents and people looking for the perfect gifts for teenage confirmations. We showcased popular gifts from the past 40 years and how quick they become outdated. Saving money never goes out of style. Although the material was originally created for social media it ended up on TV, radio, print and cinemas.