tff-1

LET'S TALK FINANCE

– Campaign for Arion bank

Agency
Hvíta húsið

Client

Arion Bank

Date
September, 2015

Services
Art Direction

Production
Purkur

Client
Arion Banki

Date
March, 2016

Services
Art Direction, Branding

Production
Purkur

Arion bank came to us with the task of creating a campaign targeted at students between the ages of 18-25, highlighting the student benefits and services the bank provides. Interviews with students and service consultants, left us with the conclusion that a vast majority of young adults don’t know how banking works, and how to manage their finances. As a result, we set out to create a campaign that focused only on educating and preparing the young adults for the future.

In collaboration with The Institute for Financial Literacy and Improv Iceland, we created a series of short, educational videos with the title Tími fyrir fjármál (e. Let's talk finance). With humour and simplicity, they went straight to the point and explained how the most common services that young adults use work.

(Budgeting)

(Reserve fund)

(Additional pension)

(Student loans)

(Frugality)

(Credit cards)

posterar
hraðbankar
umhverfi
yfirlit

© 2018 DAGNÝ SNORRADÓTTIR