LET'S TALK FINANCE
– Campaign for Arion bank
Arion bank came to us with the task of creating a campaign targeted at students between the ages of 18-25, highlighting the student benefits and services the bank provides. Interviews with students and service consultants, left us with the conclusion that a vast majority of young adults don’t know how banking works, and how to manage their finances. As a result, we set out to create a campaign that focused only on educating and preparing the young adults for the future.
In collaboration with The Institute for Financial Literacy and Improv Iceland, we created a series of short, educational videos with the title Tími fyrir fjármál (e. Let's talk finance). With humour and simplicity, they went straight to the point and explained how the most common services that young adults use work.