–Campaign for Arion bank
Arion bank is currently the leading bank in digital banking solutions in Iceland. They wanted to communicate that to students aged 18-25 with a new campaign, and boost awareness of their digital product range and services.
Our solution was to create a campaign, using young talents and influencers to create material that follows young trends while communicating the message at the same time.
We produced a collection of clothing that displayed tagline copy and play on typography, and shot a collection of photos and short videos. Paired with ‘to the point’ copy that explained specific features, we urged students to join Arion bank's forward thinking banking.