YOUNG MONEY

–Campaign for Arion bank

Agency
Hvíta húsið

Client

Arion Banki

Date
September, 2017

Services
Art Direction

Photographs
Anna Maggý

Arion bank is currently the leading bank in digital banking solutions in Iceland. They wanted to communicate that to students aged 18-25 with a new campaign, and boost awareness of their digital product range and services.
Our solution was to create a campaign, using young talents and influencers to create material that follows young trends while communicating the message at the same time.
We produced a collection of clothing that displayed tagline copy and play on typography, and shot a collection of photos and short videos. Paired with ‘to the point’ copy that explained specific features, we urged students to join Arion bank's forward thinking banking.

_MG_5036
_MG_5635
_MG_6471
_MG_6376
_MG_5072
IMG_6768
_MG_5929
MG_5678
IMG_6770
_MG_5146
_MG_5459
_MG_5317
namsmenn_posterar
tolva_namsmenn

© 2018 DAGNÝ SNORRADÓTTIR