Frjálsi lífeyrissjóðurinn
— Rebrand for a pension fund
Frjálsi lífeyris-sjóðurinn
— Creating a Distinct and Engaging Visual Identity
For the Frjálsi's rebranding, we created a unique and distinct visual identity that clearly communicated the fund's openness to everyone and the freedom to choose their own fund. We developed fresh, engaging imagery and comprehensive brand elements that helped position the fund as a standout in the competitive landscape, setting it apart from others in the market.
Agency
Hvíta húsið
Client
Frjálsi lífeyrissjóðurinn
Services
Design and Art Direction
