Nikki Púðason
— Preventive campaign for the Directorate of Health of Iceland
Nikki Púðason
— Preventive campaign for the Directorate of Health of Iceland
This campaign raises awareness about the addictive nature of nicotine, featuring Nikki Púðason as a personification of addiction. Through videos, Nikki highlights the disruptive and exhausting impact of nicotine dependence. The campaign is supported by the website www.otholandi.is, which provides facts, debunks myths, and offers resources for quitting nicotine pouches.
Agency
Hvíta húsið
Client
Embætti landlæknis
Services
Art Direction